About Me
Brad Johns is currently the President of Brad Johns Consulting LLC. His firm provides analysis and consulting to help computer storage companies and end-users with their marketing and strategy needs.
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Providing experienced consulting and analysis to help computer storage companies and end-users with their marketing and strategy needs.
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News & Publications

Updated Video Surveillance Retention Cost Calculator
The Video Surveillance TCO calculator has been updated to include the new LTO 9 tape media and drives! Video surveillance (VS) has rapidly grown into an essential solution for organizations large and small. VS technology has evolved quickly, and today’s cameras feature very high resolution at attractive prices. With the proliferation of high-resolution cameras, the quantify of video has grown exponentially. Tape storage, integrated with disk-based storage, provides a lower cost, highly scalable solution for video surveillance. The updated tool can be accessed at this link.

Is tape really Eco-Friendly? - Video Roundtable
I recently had the opportunity to participate in a panel discussion hosted by Fujifllm to discuss whether tape storage is really "Eco Friendly." Participants included two large users of tape storage, Fujifilm, IBM, and me. All the participants organizations had established aggressive sustainability goals to help address climate change. The discussion was wide-ranging and highlighted tapes role in helping data centers store very large quantities of data while reducing their CO2e emissions. In addition to reducing CO2 emissions, moving cold data to tape can significantly lower total costs. Here is a link to the video; Eco Friendly.

Improving IT Sustainability with Modern Tape Storage
Industry analysts estimate that the amount of data stored may grow to 17 zettabytes (ZB) by 2025. They also believe that 60-80% of the data stored on HDDs is cold data. Moving this static data to tape storage represents a real opportunity for organizations with large amounts of information to reduce their environmental footprint and reduce their TCO. Partnering with Fujifilm, I’ve authored a white paper that reviews this opportunity in detail. It can be found at this link.