About Me
Brad Johns is currently the President of Brad Johns Consulting LLC. His firm provides analysis and consulting to help computer storage companies and end-users with their marketing and strategy needs.
Services
Providing experienced consulting and analysis to help computer storage companies and end-users with their marketing and strategy needs.
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WE ARE HERE TO HELP YOU DRIVE CHANGE
TOGETHER WE WILL SHAPE THE FUTURE.
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EMAIL:
Brad.Johns@bradjohnsconsulting.com
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News & Publications
New White Paper - The Impacts of Generative AI on Enterprise Data – August 12, 2024
This is the second paper I co-authored with John Monroe of Further Market Research. GenAI is the hottest topic in technology today. One of the industry leaders, ChatGPT exceeded 100 million users in less than three months after its introduction in November 2022. Never have we seen such dramatic growth and broad impact across widely different industries.
We interviewed five industry experts in diverse industries: scientific research, video surveillance, media and broadcast, and government records. We also spoke with a corporate vice president tasked with discovering AI startups ripe for investment, a consultant with extensive experience in high-performance computing (HPC) environments, and a senior researcher at a large corporation and focused on three key questions:
1. Major uses of GenAI: Which applications? How deployed?
2. Database size and annual growth rate before GenAI/after GenAI.
3. If there is a definitive difference, what causes the difference
We then projected enterprise storage shipments for HDDs, SSDs, tape storage, and emerging technologies through 2050. We estimate that while GenAI accelerates storage shipments and install base through 2030 with an annual shipment growth of 27.5% (2026-2030), it slows significantly to single-digit growth in the 2036-2050 period. A few factors reduce the growth rate, including the ability of the storage industry to supply the enormous quantities of storage devices needed, the utilization of GenAI to delete unneeded data, and the customer CFO’s unwillingness to continue to spend ever-growing amounts on storage technology. The white paper can be accessed at this link.
The Sustainable Preservation of Enterprise Data - Feb 2, 2024
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This newly published whitepaper, which I co-authored with John Monroe of Further Market Research, examines the implications and opportunities created by the dramatic expansion of the amount of digital information stored on SSD, HDD, tape storage and potentially new archive technologies. We estimate that at the end of 2022, 4.8 Zettabytes (millions of Petabytes) of data was stored on all media types. Further, we project that stored digital data will grow to over 40 Zettabytes in 2035. This dramatic growth is driven by social media, video, 5G networks, scientific research, medical records, video surveillance, media and entertainment, data mining, and artificial intelligence.
While more and more information is being stored, much of it is infrequently accessed. In fact, we estimate that as much as 70-80% of all data is cool, cold, or frozen with access frequency from days to weeks to years to never. Despite its infrequent access, much of this information is currently stored on HDD systems when it could be stored much more cost-effectively on tape storage. We estimate only 15% of the 2022 industry (SSD, HDD, and Tape) was tape storage.
We have projected that 62% of all storage shipments in 2035 will be tape or emerging enterprise archive storage technologies to reduce costs while reducing energy consumption. This shift will be enabled by the emergence of new storage management software combined with artificial intelligence and the growing awareness of the substantial benefits of moving infrequently accessed data to less expensive and more environmentally friendly storage technologies. The paper can be accessed at this link.